Latest News
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Cognitive Behavioural Coaching - 7th October 2010 CPD day - New !
We are delighted to announce that The Coaching Circle Ltd has secured Gladeana McMahon for our next CPD day
Read more... Cognitive Behavioural Coaching - Gladeana McMahon -
5th Annual Conference is a big hit
Global Brand Director of Green & Blacks Mark Palmer shared his successes and how to get it for yourself and business!
Read more... 5th Annual Conference 2010 -
Success of November 2009 CPD day
read about the day, including feedback about our presenter James Scouller 'Achieving More Effective Interpersonal Relations'
Read more... 30th November CPD James Scouller
5th Annual Conference is a big hit
Global Brand Director of Green & Blacks Mark Palmer shared his successes and how to get it for yourself and business!
This years annual conference was a big hit with the attendees. The morning started with a number of workshops on offer:
Measuring ROI
Creative Coaching approaches
Selling and Marketing a Coaching business
Psychological frameworks to assist your coaching
The afternoon was run by Mark Plamer of Green and Black's. He ran an interactive presentation and shared what you need to be a successful entrepeneur. Mark demonstrated his skills by drawing on his experience at Green and Black's.
Mark Palmer is Global Brand Director of Green & Black's organic chocolate. Since he joined the company, sales have risen from £4m to £40m, driven by a successful repositioning exercise, which took the brand from niche organic to premium everyday chocolate. Green & Black's became the fastest growing chocolate brand in the UK, leading to its acquisition by Cadbury Schweppes. Mark remained with the company, leading development both at home and abroad.
Green & Blacks retain an entrepreneurial approach and rely on instincts, applying common sense instead of figures, when trialing new products. They can bring a product to market in six months instead of the industry norm of twenty one. When Mark joined, the company had achieved 95% market share in the organic sector, but did not even register on overall chocolate sales. Mark changed the marketing proposal from organic to premium and now their approach is to enter existing markets and raise the bar.
Mark's skills have been recognised by the industry and he featured in the Marketing Power 100 for two successive years in his unofficial role as champion of entrepreneurs and small business. The Marketing Society voted him their Marketer Of The Year and Marketing Week readers voted him the third most influential practitioner in the UK..
To Book e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 01530 223485
